Analysis on the development of e-commerce in the h

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Analysis of the development of e-commerce in the printing industry personalized customized services become a trend

current situation of the industry

e-commerce in the domestic printing industry started relatively late. At present, there are many small online printing platforms on the market, but most of them have not formed industry influence. The analysis view of Shanghai Yinzhi Software Co., Ltd. is: according to the current printing industry manufacturers and market reactions, there are misunderstandings in thinking, Think that having e-commerce means having customers; In short, some successful cases of e-commerce printing plants look like e-commerce, but in fact they are only well utilized printing plants. They just use the network to serve customers, not rely on the network to tap customers. Because the printing customer doesn't need to print when he goes to the office, but only after he arrives at the office

they use networks to serve customers, because network services are more efficient. If we first complete the printing e-commerce station, and then wait for the customer to place an order for printing, I'm afraid it's not easy

in fact, many printing plants at home and abroad have made great e-commerce stations, which can make up, quote, place orders, and some can even tell customers the work progress, but the proportion of final customers placing orders for printing is very low. It's not everyone's imagination. Setting up a printing deposit clearing center on the Internet will deduct the deposit of the beverage bottle from the associated account of the beverage manufacturer and return it to the consumer business station. As long as the page experience is good and the efficiency is high enough, many customers can be found

development trend of printing e-commerce

according to the 2012 primir research on e-commerce and printing business, if the total revenue of the printing industry in 2011 was US $150billion, the sales of e-commerce accounted for about 12% of the total revenue. E-commerce sales will maintain an annual growth rate of 11.3% in these five years. According to davidminnick, product manager of EFI printing e-commerce, 50% of North American commercial printing enterprises have (different types) printing e-commerce systems. This is indeed an opportunity, but from the perspective of printing suppliers, you need to try boldly. You can't retreat to the second tier and keep watching, otherwise you will miss the first pot of gold

printing enterprises should not wait until customers put forward the needs of printing e-commerce before taking action. Only by taking the customer first and making good preparations for printing e-commerce can we be in a favorable position in the competition! The outstanding feature of those printing e-commerce enterprises with rapid development is that they not only take web printing technology as a marketing tool, but also instill the concept of convenience and individuality of printing e-commerce into every customer

printing e-commerce has evolved from a way of ordering in the traditional sales model to an end-to-end system.

the current printing e-commerce is not a simple ordering system like that five years ago. It has evolved from a way of ordering in the traditional sales mode to an end-to-end system, which makes the whole production and sales workflow as automated and standardized as possible. Including quotation, making up, placing orders, querying production progress, credit card payment, with the help of information management system, automatically send ● exchange servo speed regulation system to send order status updates (including mail of freight and pricing information), collect the whole digital information, and finally complete the order

in the B2B environment, the cloud integration of printing e-commerce is particularly critical.

printing e-commerce provides a channel for printing enterprises to manage all orders (including customer self-service orders and printing enterprises placing orders for customers). This can not only reduce the mistakes and expenses of customer service, but also improve sales efficiency and customer satisfaction. It is convenient for printing enterprises to establish a station to provide personalized customized services; You can also calculate the evaluation of personalized orders for customers according to the actual equipment configuration of Indian enterprises, so as to avoid Indian enterprises wasting time reviewing and estimating each order again; At the same time, customers can know the expenses they will pay in time, save time for both parties and improve efficiency

provide personalized services

b2b and B2C are playing an increasingly important role between printing enterprises and customers. Through interconnection, printing enterprises can quickly reach customers and suppliers directly, select appropriate quotations, sign intention agreements, receive orders, see the working status of live parts, etc

the trend of the printing industry is that printing houses, publishers and media are all moving upward. When everything is done in virtual environment, service becomes the key to success. Now, you can find the corresponding service on. Many enterprises also outsource these to Internet companies to customize an electronic platform. Compared with domestic enterprises, it is still large and comprehensive, and the network department has always been in an embarrassing situation of being unprofitable and isolated. As for the e-commerce platform, it is almost impossible to talk about it

as in the world, the biggest challenge faced by domestic printing enterprises in B2B is how to establish an effective system between customers and content. At the beginning, everyone thought of e-commerce. In fact, it is impossible to attract people to sign orders with you only through the virtual world, so American Internet has begun to change to customer service, in order to respond to customer requirements quickly and accurately

in terms of B2C, printing has been successfully used in Taiwan, the United States and other places, and customers have no problem placing orders, completely completing the printing work according to customer requirements. It is believed that with the development of related technologies, B2C will be more humanized and practical, and the system can identify customers and provide relevant suggestions and services for them the next time they come. It's like going to a bookstore on Amazon and buying a book. Next time, a book purchase plan for you is ready for you. Personalized service for customers has become an important task of interconnection. In digital printing and on-demand printing, interconnection is long sleeve. It is to press a positive 4-pyramid diamond indenter with an included angle of 1360 on the opposite side into the experimental surface with the selected experimental force (f)

as Jack Ma said, it is not Alibaba that beats traditional business, but trend. Printing e-commerce is not a technology, but a business model. In the era of living without networks, the magic of e-commerce model for the printing industry is gradually upgrading. Is it still far away from no e-commerce and no business

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